Sorigué, a leading corporate group in technology, services, engineering, construction and materials, and Rubau
, a leading company in construction, contracting and property development, present Neovia, a new brand specialised in road surface production and paving, operating in the province of Girona.
Neovia was born from Sorigué and Rubau's commitment to providing high quality asphalt production services backed by their more than sixty years of experience and strong reputation in the construction sector.
This is reflected in its brand identity, created together with Summa Branding.
The name conveys and combines the new company's innovative spirit. Neovia is aware of and connected to its surroundings, and has environmental issues at the heart of its proposal, with a clear, modern and direct reference to its activity.
As for visual identity, the letter 'o' stands out, converted into a roller compactor, a symbol of the brand and the company's activity. Red and maroon have been chosen as the brand's colours to represent both the high temperatures of the asphalting process and the identity of Girona, the new company's main area of operation.
Neovia manufactures and markets hot and cold asphalt mixes, as well as emulsions and mixtures of all types and their by-products. The company can also supply and lay the asphalt mixes using various existing techniques. For this, Neovia has two asphalt plants, one located in Calonge and the other in Girona.